QoE insights from NTT DATA OTT Streaming Observatory (Measurement/Analysis)

Competition in video streaming is high. Business models are changing and once simple propositions (e.g. SVOD, FAST, etc.) they are now morphing into multiple offerings, creating additional levels of 'complexity' in the technical domains. So low perceptual quality, artifacts, buffering, stuttering, UX impairments can happen even more and they can contribute to loss of users and harm service reputation. Assuring high QoE is of crucial importance to compete in the streaming arena but sometimes there is a lot of 'hype' around key metrics, often wrapped in marketing messages. Based on our experience from OTT Streaming Observatory, a technical benchmarking report from NTT DATA, we will provide insights on how the main streaming players are performing from technical point of view and we will shed some lights on overlooked aspects of the Video Quality of Experience, considering technical quality KPIs compared against each others in the market.